An inside look at the life of T-Mobile's eccentric CEO, who only wears magenta and has a live cooking show TMUS

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John Legere is not the kind of CEO you could pass by on the street and not notice. Even if you never saw the guy in your life, you wouldn't be able to miss the glowing magenta clothes, emblazoned with "T-MOBILE CEO."

We wanted to see what an average week in his life was like, and so we had him send us photos of his recent trip to Las Vegas for the "Winners Circle" event honoring top employees, as well as take a peek at his office in Bellevue, Washington and his home life.

Since taking the helm of T-Mobile US in 2012, Legere pronounced "ledger" took the struggling American property of Deutsche Telekom and turned it into the country's third-largest and fastest-growing carrier. Its 2016 Q4 earnings report in February again beat analysts expectations, reporting 2.1 million net customer additions and net income 31 higher than the same quarter the previous year.

From the beginning, Legere's strategy was to radically overhaul both T-Mobile's product and its culture, and part of this approach involved transforming himself into the embodiment of the brand. He managed to pull off making a wireless carrier a beloved company, as can be attested by his nearly four million Twitter followers that he regularly interacts with.

We'll take a look at Legere's photos with some additional insights from him. Together they give you an idea of what it's like to be a CEO who lives his company 24 7.Shortly after Legere made it a habit to regularly wear T-Mobile branded clothing, designers and companies began sending them branded versions of their own creations. Today, Legere's entire closet is filled with magenta. 'Part of my role at T-Mobile is the ability to just be myself, because I'm 58 years old and I've done very well, and I don't need to fight my way up the hierarchy with my suit and hair anymore,' Legere told us.

John Legere T-Mobile

Legere has been an avid runner since high school, and ran on the University of Massachusetts Amherst track team. He serves on the New York Road Runners board and has run several sub-three-hour marathons in his 40s and 50s that's fast! .

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Legere said he wakes up 'EARLY' not at a specific time, but usually runs on East Coast time, regardless of where he is in the world, to follow the stock market. He'll run, work out at the gym, or take a spin on his Peloton bike at least four times a week. He said he often goes for runs with his daughters when he's in New York City.

John Legere T-Mobile

See the rest of the story at Business Insider

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