ICE Totally Gaming 2018 Keeps Breaking RecordsGet the Full StoryIt s the final countdown! The award-winning show ICE Totally Gaming 2018, one of the most prestigious iGaming events on the planet, starts tomorrow and features the world s leading gambling innovations! As in 2017, this year s exhibition will take place at London s ExCel Center, starting from the 6th of February untill the 8th of February 2018. The figures stated below reveal why ICE keeps breaking records and setting iGaming standards.ICE Is Bigger Than EverWith over 30,000 attendees in 2017, ICE Totally Gaming established its place as one of the most valuable business-to-business gaming events, which provides visitors the perfect insight into the international industry. Game providers, mobile gambling, sports betting, bingo, lottery, payment exhibitors, fraud prevention, seminars with keynote speakers, various firms related to online casinos and gambling you name it, ICE has got it!Additional 2,000 sqm of space will be added to last year s 41,500 sqm, which in total leads to the record size of ICE Totally Gaming event of 43,500 sqm. That said, it is worth mentioning that ICE 2018 is almost twice the size of ICE 2012, held in 22,500 sqm. The three-day manifestation will host hundreds of big and trustworthy names from the online gambling industry showing off their newest innovations and accomplishments.ICE Totally Gaming 2018 is divided into three days, whereby the first two are to run from 10am to 6pm, while the closing day begins at 10am and ends at 4pm.Leading casino equipment innovators such as Scientific Games Corporation, Novomatic, Aristocrat Technologies and others will present their state-of-the-art products, and famous software developers including NetEnt, Microgaming, Play n GO, Pragmatic Play and Yggdrasil Gaming will share more information about the latest gaming wonders and online slots designed for the pleasure of players and the better user experience.In general, ICE is an ideal opportunity for gaming companies to launch and test new ventures. Play n GO, an award-winning gaming supplier, are well aware of that and thus they are to showcase their omni-channel capabilities with a new platform called OMNY. The concept introduces the attempt to enable players to transfer game progress across any land-based or digital device via a standard user profile.A Word from the Event OrganizersKate Chambers, Managing Director for Clarion Gaming, said that ICE Totally Gaming 2018 represents a flagship event that showcases the world s leading innovators from every gaming vertical. Chambers further added that the show is likely to host customers from over 150 countries and territories. Our strategy, wherever we operate in the world, is to work with the industry to create events and opportunities that help meet its business objectives, read a statement from Chambers. The expansion of ICE Totally Gaming has been driven by demand and reflects the dynamics of the international market that views London as the once-in-the-year opportunity to engage with a really significant and influential community of buyers and influencers.