Caesars Sells Bally s Brand

Get the Full StoryMore interesting headlines today, as Caesars sells Bally s brand name to the Twin River Holdings in Rhode Island for 20 million. The move comes after Twin River bought three properties, including Bally s Atlantic City, from Caesars and Eldorado Resorts as the two giant companies were offloading properties in hopes of having its merger approved by regulators. After the Caesars-Eldorado merger there were rumors that the new company would sell one of their Las Vegas Strip properties. Bally s Las Vegas is still listed as a Caesars Entertainment property, but that could change in the near future. The sale of the brand...

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