Marketing News
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Pacquiao vs. Broner PPV will cost 75
Yeah, thats a lot of money for a fairly meaningless fight. Boxing icon Manny Pacquiao 60-7-2, 39...
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Gun Lake Casino announces new director of marketing
Gun Lake Casino announced the addition of Jeff LaFrance as its new director of marketing.
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Wicked Audio launches bonkers speaker wireless headphone hybrid at CES
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UFC 232: How close was Jones-Gustafsson I, really?
Bloody Elbows Connor Ruebusch looks back at the first fight between Jon Jones and Alexander...
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Implementing a successful rebranding
Although a rebranding is most visible through the use of a new name, logo, tagline or some...
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Hard Rock Hotel & Casino Atlantic City appointments Mario Maesano as senior vice president of marketing
Hard Rock Hotel & Casino Atlantic City recently announced the appointment of Mario Maesano as the...
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The Reviews are in You Need a Marketing Plan
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The marketing potential of social casinos
In the world of brick-and-mortar casinos, its fair to say traditional marketing was always at the...
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A Stack of Technology Issues for the Marketing Department
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some...
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Seeking Greater Efficiency in the Gaming Industry
One way to gain much needed extra dollars is through improved marketing efforts bringing more...
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The Future of Casino SMS
I can t believe how much technology has changed in less than a decade. I started my career in...
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The importance of indexing for slot reports
In my last article that ran in July Slot Management & Marketing, I covered the importance of data...
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North Star Mohican Casino Resort names Brian Denny director of marketing
North Star Mohican Casino Resort recently announced Brian Denny as director of marketing.
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The future of casino SMS
I can t believe how much technology has changed in less than a decade. I started my career in...
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Going mobile at Caesars
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Jeffrey Hoss named chief strategy officer of Engaged Nation
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Missouri just became the first state to regulate use of the word 'meat,' and the move is already causing controversy
David Parry Reuters In Missouri, a new law prohibits companies from marketing products as meat if...
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AGS names Laura Olson-Reyes vice president of marketing and communications
PlayAGS, Inc. announced the appointment of Laura Olson-Reyes as vice president of marketing and...
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Credit-card super users are searching for answers amid a string of shutdowns from Chase, as billions in costs on lavish rewards pile up JPM
Chase; iStock; Samantha Lee Business Insider Members of online communities of credit-card super...
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What your casino players really think