Marketing News
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Casino marketing like a network executive
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San Manuel Casino amps up executive team
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Playport Gaming Systems partners with Raving
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What your players really think
Michael Meczka, principal, MMRC, which has conducted more than one million individual qualitative...
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A winning experience at Casino Marketing & Technology Conference
The 15th edition of Casino Marketing & Technology Conference, held in July at Caesars Palace,...
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William Hill U.S. appoints Sharon Otterman as chief marketing officer
William Hill US, recently announced the appointment of Sharon Otterman as its new chief marketing...
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The impact of tight slot machines on casino marketing
In the early days, casinos didn t screw around too much with a slot machines hold percentage. The...
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Re-imagining database marketing to prepare for Loyalty 360
As marketers, we need to shift our approach to better connect with our customers. Loyalty 360...
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Create online blog strategy bringing gamers into your casino
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Casino Marketing & Technology Corporate Profiles
Profiles from this year's Casino Marketing & Technology Conference, including Atrient, Raving...
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Casino Marketing & Technology Lifetime Award winner Claudia Winkler
Claudia Winkler, the 2018 Casino Marketing & Technology Lifetime Achievement Award winner, just...
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Messaging is money when it comes to casino marketing
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A PR firestorm around Quicken Loans founder Dan Gilbert's 5.5 billion Detroit project shows that money isn't the biggest challenge he faces in revitalizing the city
Rebecca Cook Reuters Since moving his company, Quicken Loans, to downtown Detroit in 2010, Dan...
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Convert web traffic into social media action at your casino
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Setting the market in casino marketing technologies
In the race to create new software programs that will help casino operators better automate and...
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Casino Marketing & Technology Confernece is worth the heat
Weather-wise, July may not the best time of year to be in Las Vegas. I know this may be hard to...
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Whats on tap at the 2018 Casino Marketing & Technology conference
This months cover story on sports betting demonstrates once again that the best marketers will...
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Black Oak Casino Resort appoints new executive director of marketing
Black Oak Casino Resort recently announced the promotion of Leif Kruger to the role of executive...
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Casino marketing like a drag queen
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Six new brands added to gaming reward offerings -- RYMAX