Marketing News
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Seeking Greater Efficiency in the Gaming Industry
One way to gain much needed extra dollars is through improved marketing efforts bringing more...
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The Future of Casino SMS
I can t believe how much technology has changed in less than a decade. I started my career in...
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The importance of indexing for slot reports
In my last article that ran in July Slot Management & Marketing, I covered the importance of data...
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North Star Mohican Casino Resort names Brian Denny director of marketing
North Star Mohican Casino Resort recently announced Brian Denny as director of marketing.
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The future of casino SMS
I can t believe how much technology has changed in less than a decade. I started my career in...
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Going mobile at Caesars
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Jeffrey Hoss named chief strategy officer of Engaged Nation
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Missouri just became the first state to regulate use of the word 'meat,' and the move is already causing controversy
David Parry Reuters In Missouri, a new law prohibits companies from marketing products as meat if...
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AGS names Laura Olson-Reyes vice president of marketing and communications
PlayAGS, Inc. announced the appointment of Laura Olson-Reyes as vice president of marketing and...
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Credit-card super users are searching for answers amid a string of shutdowns from Chase, as billions in costs on lavish rewards pile up JPM
Chase; iStock; Samantha Lee Business Insider Members of online communities of credit-card super...
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What your casino players really think
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Casino marketing like a network executive
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San Manuel Casino amps up executive team
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Playport Gaming Systems partners with Raving
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What your players really think
Michael Meczka, principal, MMRC, which has conducted more than one million individual qualitative...
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A winning experience at Casino Marketing & Technology Conference
The 15th edition of Casino Marketing & Technology Conference, held in July at Caesars Palace,...
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William Hill U.S. appoints Sharon Otterman as chief marketing officer
William Hill US, recently announced the appointment of Sharon Otterman as its new chief marketing...
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The impact of tight slot machines on casino marketing
In the early days, casinos didn t screw around too much with a slot machines hold percentage. The...
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Re-imagining database marketing to prepare for Loyalty 360
As marketers, we need to shift our approach to better connect with our customers. Loyalty 360...
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Create online blog strategy bringing gamers into your casino